Metcalf Expanding Its Reach
The colorful graphic tells an important story. Metcalf Institute has significantly broadened its reach over the past decade, meeting the need for science training for journalists and the growing demand for communications training for scientists.
On any given day, our alumni journalists are reporting on dozens of stories for large and small news organizations, collectively reaching millions of people around the globe. Metcalf’s training has become even more critical as the news media competes with unsubstantiated “fake news” for audience attention in the face of major environmental challenges. When you consider that U.S. newsrooms continue to experience massive reductions in staffing (according to the American Society of News Editors’ annual newsroom census, as of 2015, there were about 39% fewer full-time journalists than in 2006), there is an urgent need for the type of science-based training Metcalf offers.
Helping Scientists Engage
Interest in Metcalf has programs has grown significantly, with a surge in collaboration and training requests from academics, agency staff, and non-profits. While scientists are increasingly encouraged to engage directly with public audiences, most researchers lack an understanding of what constitutes effective science communication for non-expert audiences. Metcalf trainings builds researchers’ confidence in talking about important scientific topics with colleagues, policymakers, the media, and the public.
Fostering Informed Conversations
To date, Metcalf has trained nearly 1500 scientists, journalists, and science communicators. We’re also helping public audiences engage in informed conversations on a range of environmental, science and policy topics through our lectures. Nearly 500 people attended Metcalf lectures in 2016 alone, and we’re working on an exciting lineup of speakers for public lectures and webinars.
Read our 2016 Annual Report to learn how Metcalf Institute is helping to increase informed public engagement about the important science and the environment issues of our time.