Building Leadership in Science Communication – Agenda
Building Leadership in Science Communication:
A C-DEBI Professional Development Workshop
C-DEBI Annual Meeting
Sanctuary Beach Resort, Marina, California
October 17, 2016
9-9:30 a.m. Welcome, Introductions and Why Science Communication Matters
Sunshine Menezes, URI GSO Metcalf Institute
This introductory session will summarize recent science communication scholarship and the many ways that effective science communication can benefit researchers and public discourse.
9:30-12:30 Part One: Know Your Audience to Frame Your Message
Effective communication begins with identifying the audience and clarifying a message. Scientists, funders, reporters–every audience needs to know why your research matters.
9:30-10:30 Talking to the Media and Using Conduits to the Press
Mario Aguilera, Scripps Institution of Oceanography, UC San Diego
Participants will learn key differences between what journalists and media relations staff want to know and how they can prepare for those conversations.
10:45-11:30 Composing Opinion Pieces
Edward Ortiz, California Energy Commission
What are the purposes and advantages of op-eds or letters to the editor? Participants will learn the basics of writing compelling opinion pieces for public/media audiences.
11:30-12:30 Breakout Session I: Developing a Clear Message
With expert coaching, participants will work individually to develop talking points for non-expert audiences that summarize their research and its significance (15 minutes). Participants will then gather in groups of three to share, offer feedback, and refine these messages (15 minutes). Finally, the full group will reconvene to allow volunteers to present their talking points and receive constructive coaching on how to clarify their messaging.
1:15-3:30 Part Two: Communicating Science with Visual Media
Scientists tend to focus on the written word as a primary communication vehicle, but short videos and other visual media are also very effective, and sometimes more so.
1:15-2:30 Sharing Science with Video
Katie Pratt, URI GSO Office of Marine Programs
Participants will learn how to construct a science narrative for video, collect footage easily and on a budget, and set up and shoot an interview. Pratt will conclude the session with a brief overview of editing video using freely available software such as iMovie.
2:45-4:00 Breakout Session II: Practicing Science Communication
Katie Pratt; Mario Aguilera; Molly Peterson, Freelance Journalist
Participants can choose one or more of three breakout groups. Group 1 will gather with Dr. Pratt to collect raw footage and discuss the finer points of film production. Group 2 will practice conducting and participating interviews with Mr. Aguilera. Group 3 will discuss and refine possible science narratives with environment reporter, Molly Peterson.
4:00-4:30 Report Out and Final Discussion
Participants will reconvene to learn about and discuss ways to share and promote science videos with Drs. Pratt and Menezes..
4:30 Workshop Adjourns
Post-Workshop Optional Interviews
Up to 10 workshop participants may sign up to participate in practice interviews with
workshop coaches. Metcalf Institute will provide raw interview footage to participants after the workshop.
This Metcalf Institute program was funded by a grant from the Center for Dark Energy Biosphere Investigations.