Building Engagement Skills for Environmental NonProfits: Communicating Risks & Impacts
Professional Development Workshop for Toxics Action Center
February 7, 2017
Communicating effectively with residents, community leaders, and the media about local and regional environmental concerns is critical for nonprofit organizations working to engage their audiences in meaningful dialogue.
Metcalf Institute held a daylong workshop for participants affiliated with the Toxics Action Center to help them hone their communications skills.
With support from the Island Foundation, this “train the trainer” workshop helped the Toxics Action Center and some of their collaborators improve their messaging and outreach regarding environmental risks and impacts with journalists and communities. Participants gained new insights and practice to more effectively engage a wide range of audiences in their work.
The workshop featured speakers and coaches with expertise in climate change and energy communication. Courtney St. John, director of the Energy Transition Desk at Climate Nexus, works with various sectors and the media to tell the story of the transition to a clean energy economy. Martin La Monica is a Boston-based journalist covering energy and the environment, technology, science and business. Metcalf Institute Communications Director Karen Southern also served as a workshop coach.
About the Toxics Action Center
The Toxics Action Center believes that everyone has the right to breathe clean air, drink clean water, and live in healthy communities with government that operates responsively and democratically. Toxics Action Center is a New England-wide public health and environmental non-profit. Their mission is to organize with communities to build strong groups to tackle local environmental threats, while developing long-term, non-traditional leaders to strengthen the environmental movement. Since 1987, they have assisted more than 800 communities, representing approximately 10,000 individuals, in the development of campaigns to clean up hazardous waste sites, reduce industrial pollution, curb pesticide use, prevent dangerous waste, energy, and industrial facilities and promote clean energy and zero waste.
This program was supported by the Island Foundation: