Breaking Through: A Workshop for Environmental Nonprofits
Environmental Communication Workshop:
Helping Environmental Nonprofits Reach New Audiences
March 16, 2016
10:00 a.m. – 4:30 p.m.
Waypoint Event Center
185 MacArthur Drive
New Bedford, MA
In spite of doing good work, many environmental non-profits struggle to convey their missions, priorities, and achievements in ways that will interest a wide range of stakeholders.
Metcalf Institute, in partnership with the Island Foundation, held a free one-day workshop to help Island Foundation Environment grantees strengthen their communication skills and hone clear, compelling messages. The workshop featured presentations and coaching by communication experts and professional journalists who will helped attendees craft and frame messages to engage specific audiences and pitch stories to the media.
Participants also had an opportunity to test the messages they developed earlier in the day, and experienced an interview under the guidance of expert coaches including former Providence Journal executive Karen Bordeleau, an adjunct professor of Journalism at Northeastern University and Metcalf Advisory Board member; Sunshine Menezes, Metcalf’s executive director; and Karen Southern, Metcalf’s Communications Director.
Trainers included veteran environmental journalist Beth Daley, a senior investigative reporter and senior trainer at the New England Center for Investigative Reporting and Lynsy Smithson-Stanley, deputy director of climate and strategic initiatives at the National Audubon Society.
This program was supported by the Island Foundation: