Building Leadership in Science Communication
A C-DEBI Professional Development Workshop
October 17, 2016
2016 C-DEBI Annual Meeting
Many scientists struggle to effectively communicate their research to non-expert audiences. This is particularly challenging for scientists who explore aspects of the natural world not visible to the naked eye, even though public understanding of their research could impact funding and career advancement.
Metcalf Institute held a one-day workshop as part of the Center for Dark Energy Biosphere Investigations (C-DEBI) Annual Meeting at the Sanctuary Beach Resort in Marina, California.
Participating scientists received expert instruction and coaching on the fundamentals of science communication, learned how to engage a variety of audiences, and developed compelling messages about their research.
They were also guided on how to use video equipment for scientific storytelling and tips on sharing short videos with broader audiences. Along the way, participants learned how to determine what constitutes “newsworthy” science, gaining new confidence and skills to answer the important “so what?” question when discussing their research with non-expert audiences.
View the program Resources List for a wide range of science communication resources. For more information on C-DEBI science, be sure to check out:
- Videos about C-DEBI research
- 15 Second Science – short videos about C-DEBI science
- Metcalf Institute Science Backgrounders about C-DEBI research themes
The Center for Dark Energy Biosphere Investigations, or C-DEBI, is a $47.6M National Science Foundation-funded Science and Technology Center started in 2010 with the mission to explore life beneath the seafloor and make transformative discoveries that advance science, benefit society, and inspire people of all ages and origins.
This program is supported by the Center for Dark Energy Biosphere Investigations