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Science Communication Workshop: Writing for Influential Audiences – Agenda

Workshop Home Page | Training for Researchers

July 20, 2016
10 am – 4:30 pm (lunch included)
URI Feinstein Campus
80 Washington Street
Providence, RI


Workshop Agenda

9:30 am Registrant Check-in
10am – 10:15 am
Welcome and Introductions
Developing Your Writing Practice
Caroline Gottschalk-Druschke, URI
Compelling writing begins with a clear understanding of the intended audience. Gottschalk Druschke will provide a rhetorician’s perspective and tools such as forum and audience analysis for identifying appropriate writing approaches for a variety of audiences. This session will move between lecture and writing practice and provide a foundation for attendees’ work on news releases and op-eds during the afternoon sessions.
12:00-12:45 Networking Lunch
12:45-1:30 Engaging the Press: Writing News Releases 
David Orenstein, Brown University
Even if you are never called upon to draft a news release about your research, you should know what constitutes a clear and newsworthy summary of your science for the news media. Orenstein, a writer for the life sciences at Brown, will describe the components of a compelling science news release.
1:30-2:30 Writing Exercise and Discussion
Using the information presented by Orenstein, participants will draft an outline for a short news release about their own research, including short summaries of the newsworthy aspects of the research findings.
2:30 – 3:15 Engaging Influential Audiences: Writing and Submitting Op-Eds
Bina Venkataraman, New America
Op-eds are an effective way to inform influential audiences such as journalists, policy makers, and taxpayers about your research as well as issues related to science and technology that affect society. Opinion pieces are also an opportunity to bring your scientific expertise and perspective to bear on current events and policy. Columnist Venkataraman will introduce the principles of effective op-ed writing, leading the group in the dissection of a series of op-eds, followed by a discussion about how to develop an idea into a viable op-ed topic.
3:15-4:15 Writing Exercise and Discussion 
Workshop participants will come prepared with an idea of opinion on one or two major science and society topics they would like to share with a mainstream audience.  During this exercise, participants will gather in small groups to discuss and refine their individual ideas in ways that would make them effective op-eds for publication. Each group member will then draft an outline of their op-ed using the techniques and approaches shared in the workshop.
4:15-4:30 Wrap Up Discussion
Workshop participants will reconvene as a full group to discuss lingering questions with workshop leaders and other participants.
4:30 Workshop adjourns

This material is based upon work supported by the National Science Foundation under EPSCoR Cooperative Agreement #EPS-1004057.

Any opinions, findings, and conclusions or recommendations expressed in this material are thosensf-plain-blue
of the author(s) and do not necessarily reflect the views of the National Science Foundation.


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